- MARKETING & TRACKING SPECIALIST
Full-Funnel Results From Ad Strategy to Accurate Data
Google Certified · Performance Marketer · Tracking Specialist
I’m Alif Bin Murtoza, a performance marketer and tracking expert who helps businesses turn ad spend into measurable, trackable revenue. With hands-on experience across Meta Ads, Google Ads, and TikTok Ads, alongside deep technical expertise in GTM, GA4, Facebook Pixel, and server-side tracking, I don’t just run campaigns — I make sure every click, lead, and sale is tracked correctly. Backed by 12+ certifications, including 8 from Google, I bring a full-stack approach connecting strategy, execution, and data into one system.
Get a free audit On Your Project
Discover exactly why your website traffic isn’t converting — and what it will take to fix it. No obligation.
Email Marketing
Social Media Management (SMM)
Search Engine Marketing (SEM)
Google Shopping Ads
Google Merchant Center
Google Tag Manager
Google Analytcs 4
E - commerce Tracking
Lead Generation
Chatbot Marketing
Growth Consultant
Generative AI Marketing
THE SERVICES
Everything You Need, Split Into Two Core Areas
Google Certified · Performance Marketer · Tracking Specialist
I organize my services into two connected categories — one focused on running campaigns that generate leads and sales, and one focused on making sure every result is tracked and measured accurately.
SMM
Create content, build engagement, and run strategies on social platforms to boost brand awareness.
SEM
Drive targeted traffic and improve rankings through paid ads and optimization on Google and other search engines.
Social Media Ads
Run paid campaigns on Facebook, Instagram, and other platforms to reach the right audience and maximize ROI.
Email Marketing
Design and send personalized email campaigns that nurture leads, boost conversions, and keep customers engaged.
Setup & Integration
Properly set up and integrate analytics tools like GA4, GTM, and tracking codes for accurate data collection.
Optimization
Analyze data and optimize tracking, events, and goals to improve website performance and conversion insights.
CMS-Based Integration
Seamlessly integrate analytics with WordPress, Shopify, or other CMS platforms for smooth and reliable tracking
Bug Fixing
Identify and fix tracking errors, broken tags, and data discrepancies to ensure clean and accurate analytics.
SERVICE OVERVIEW
Every Service, One Connected System
Social Media Advertising
The Services you get:
- Facebook Ads Management
- Instagram Ads
- Meta Ads Campaign Setup
- TikTok Ads
- Ad Campaign Setup And Optimization
- Retargeting Campaigns
- Facebook Pixel Setup
- Meta Commerce Manager
- Shopify Ads
- Strategy & Consultation
- Lead Generation Ads
- Full Account Management
Social Media Marketing
The Services you get:
- Full Social Media Management
- Profile Setup & Integration
- Social media post design
- Content scheduling & posting
- Social Media Strategy
- Chatbot Marketing or Automation
- Content Calendar Creation
- Social Media Analytics & Reporting
- Youtube Video SEO
- Youtube Management
- Content creation (images, carousels, reels)
- Social Media Manager
Search Engine Marketing
The Services you get:
- Google Ads Campaign Setup
- Keyword Research for PPC
- Search Engine Marketing Management
- Setup & Strategy Consultation
- Ad Review & Optimization
- Google Shopping Ads Setup
- Conversion Tracking Setup
- Search Engine Marketing Audit
- Landing Page & Conversion Optimization
Setup & Integration
The Services you get:
- Google Analytics 4 (GA4) Setup
- Google Tag Manager (GTM) Setup
- E-commerce Event Tracking
- Conversion Tracking Setup
- Server-Side Tracking Setup
- Facebook Pixel & Conversion API (CAPI) Setup
- TikTok Pixel And Event API Setup
- Cross-Domain Tracking Setup
- Google Ads Conversion Tracking Setup
- Google Ads Remarketing Setup
- Custom Event Tracking Setup
- Purchase Tracking Setup
Account Optimization
The Services you get:
- GA4 Audit & Optimization
- Resolve Facebook CAPI Deduplication
- E-commerce Tracking Audit
- GTM Container Optimization
- Tracking Issue Fix & Deduplication
- Shopify Tracking Fix
- Tracking Accuracy Improvement
- Cross-Domain Tracking Fix
- optimization suggestions
Bug Fixing
The Services you get:
- Fix GA4 Tracking Errors
- GTM Tag Firing Issues
- Facebook Pixel & CAPI Errors
- Fix E-commerce Tracking Bugs
- Google Ads Conversion Tracking Fix
- Server-Side Tracking Troubleshooting
- Cross-Domain Tracking Fix
- Custom Event Not Working Fix
- Missing Conversion Tracking Fix
- WordPress Tracking Bugs Fix
- iOS 14+ Tracking Issues Fix
- Woocommerce Tracking Bugs Fix
- Shopify Tracking Bugs Fix
- Wix Tracking Bugs Fix
CMS-Based Integration
The Services you get:
- GA4 Ecommerce Tracking
- Facebook Pixel + CAPI
- Server-Side Tracking
- Google Ads Conversion Tracking
- Purchase Tracking
- TikTok Pixel + CAPI
- Server-Side Tracking
- Forms Tracking
- Facebook Pixel + CAPI
- Google Ads Remarketing Tracking
- Custom Event Tracking
Email Marketing
The Services you get:
- Facebook Ads Management
- Instagram Ads
- Meta Ads Campaign Setup
- TikTok Ads
- Ad Campaign Setup And Optimization
- Retargeting Campaigns
- Facebook Pixel Setup
- Meta Commerce Manager
- Shopify Ads
- Strategy & Consultation
- Lead Generation Ads
- Full Account Management
Lead Generation
The Services you get:
- Facebook Ads Management
- Instagram Ads
- Meta Ads Campaign Setup
- TikTok Ads
- Ad Campaign Setup And Optimization
- Retargeting Campaigns
- Facebook Pixel Setup
- Meta Commerce Manager
- Shopify Ads
- Strategy & Consultation
- Lead Generation Ads
- Full Account Management
SKILLS
My Skills and Expertise
META ADS
GOOGLE ADS
META BUSINESS SUITE
FACEBOOK PIXEL
GOOGLE TAG MANAGER
SERVER-SIDE TRAKING
SEM
SMM
EMAIL AUTOMATION
E-COMMERCE TRACKING
PIXEL
CAPI - CONVERSION API
CMS INTEGRATION
SHOPIFY
WIX
WORDPRSS
ACCOUNT AUDITS
CONSULTATION
B2C LEAD
B2B LEAD
INSTAGRAM ADS
YOUTUBE SEO
My Skills
WHY CHOOSE ME
Why Businesses Trust Me With Both Ads & Data
I’m Alif Bin Murtoza, a performance marketer specializing in full social media marketing — strategy, content planning, page management, and paid advertising across Facebook, Instagram, TikTok, YouTube, and Threads. I don’t just grow your presence, I build a system where every post and every ad works toward real, measurable business results.
Do I need both Digital Marketing and Web Analytics services, or just one?
It depends on your current setup. If your ads are running but your data can’t be trusted, start with Web Analytics. If you need campaigns built from scratch, start with Digital Marketing. Many clients need both together.
Can you manage my ad campaigns and my tracking at the same time?
Yes. Handling both together is actually where the most value comes from — campaigns perform better when the tracking behind them is accurate.
I already have a marketer — can you just handle the tracking side?
Yes. Many clients bring me in specifically for Web Analytics services while their existing team continues managing creative or other tasks.
How do I know where to start?
Book a free audit. I’ll review your current ads, website, and tracking setup, then recommend exactly where the biggest opportunity is.
What platforms and tools do you work with?
Meta Ads, Google Ads, TikTok Ads, GTM, GA4, Facebook Pixel, Conversion API, and CMS platforms including Shopify, WordPress, and WooCommerce.
Can you set up GA4 Server-Side Tracking?
Yes, I have successfully completed multiple projects involving GA4 server-side tracking. I can properly configure server-side Google Tag Manager, set up GA4 events, and ensure accurate data tracking for your website.
Ready to Build Campaigns You Can Actually Trust?
Every day without the right strategy or accurate tracking is budget spent on guesswork. Let’s fix that.