- TRACKING & ANALYTICS SPECIALIST
Good Tracking Doesn't Stay Good Forever. Let's Keep It That
GTM · GA4 · Pixel · Conversion API · Server-Side Tracking
I’m Alif Bin Murtoza, a tracking specialist who sets up and integrates every tool your business needs to measure performance accurately. From Google Tag Manager and GA4 to Facebook Pixel, Conversion API, and full server-side tracking, I connect every platform correctly from day one, so your data is reliable, complete, and ready to guide real business decisions instead of guesswork.
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Email Marketing
Social Media Management (SMM)
Search Engine Marketing (SEM)
Google Shopping Ads
Google Merchant Center
Google Tag Manager
Google Analytcs 4
E - commerce Tracking
Lead Generation
Chatbot Marketing
Growth Consultant
Generative AI Marketing
WHAT I DO
Ongoing Tracking Optimization, So Your Data Stays Accurate
I deliver results-driven paid social campaigns focused on measurable growth and revenue. Every strategy is custom-built around your business goals, audience behavior, and funnel stage.
Tracking Audits & Health Checks
Existing GTM, GA4, and Pixel setups are thoroughly audited to identify tracking gaps, errors, and outdated configurations quickly and accurately.
Data Discrepancy Resolution
Mismatched numbers between Meta, Google Ads, and GA4 are investigated and resolved, so your reporting finally tells one consistent, reliable story.
Event & Tag Cleanup
Duplicate tags, broken triggers, and outdated events are cleaned up carefully, keeping your tracking container organized and running smoothly always.
Attribution Improvement
Attribution models and conversion paths are reviewed and refined carefully, giving you a much clearer picture of what's truly driving your results.
Dashboard & Reporting
GA4 dashboards and reports are refined and simplified further, turning raw data into clear insights you can actually act on quickly and confidently.
Ongoing Monitoring & Maintenance
Tracking is monitored continuously and closely, catching issues early before they quietly distort your data or waste valuable ad budget over time.
PLATFORMS
Tools And Platforms I Manage
I manage and optimize the complete tracking & analytics stack that powers modern digital marketing — from server-side tagging and pixel implementation to conversion tracking and data accuracy across all major platforms.
Google Cloud
Stape.io
Tag Manager
Google Analytics
Meta Pixel
TikTok Pixel
TikTok Pixel
Website
Google Ads
Google Cloud
Stape.io
Tag Manager
Google Analytics
Meta Pixel
TikTok Pixel
Google Ads
Website
WHY CHOOSE ME
Why Businesses Trust Me With Their Tracking Optimization
I’m Alif Bin Murtoza, a performance marketer specializing in full social media marketing — strategy, content planning, page management, and paid advertising across Facebook, Instagram, TikTok, YouTube, and LinkedIn. I don’t just grow your presence, I build a system where every post and every ad works toward real, measurable business results.
MY SERVICES
Optimization Services That Improved Tracking
I offer result-driven social media marketing services, combining strategy, content, engagement, and paid promotion across platforms to grow your brand, boost visibility, and drive business results.
GA4 Audit & Optimize
GA4 accounts are audited for tracking gaps, incorrect events, and data quality issues, then optimized for accurate, reliable reporting and insights.
E-commerce Tracking Audit
Purchase events, product data, and checkout flows are reviewed across the store to detect missing, duplicate, or inaccurate e-commerce tracking data.
Resolve Facebook CAPI Dedublication
Facebook CAPI events are matched with browser pixel events via event IDs, removing duplicate conversions and improving ad reporting accuracy overall.
GTM Container Optimization
The GTM container is reviewed to remove unused tags, fix trigger conflicts, and streamline setup for faster, more reliable tag execution and tracking.
Shopify Tracking Fix
Shopify store tracking is checked for broken pixels, missing events, and checkout errors, then fixed to ensure accurate order and revenue tracking.
Tracking Issue Fix
Duplicate and inaccurate tracking events are identified and corrected across platforms, ensuring each conversion is counted once and reported well.
Cross-Domain Tracking Fix
Cross-domain tracking is configured to pass client IDs correctly between linked domains, preventing session breaks and keeping user data connected.
Tracking Accuracy Improvement
Tracking setup is reviewed end-to-end to identify data gaps and inconsistencies, then refined to improve overall accuracy and reporting reliability.
MY RESULTS
The Final Results You Can Expect
After proper tracking setup and continuous optimization, you can expect cleaner data, higher conversion rates, accurate attribution, and a clear understanding of what’s actually driving your results — so every marketing decision becomes smarter and more profitable.
- Consistent Cross-Platform Data
- Faster Issue Detection
- Fixed Duplicate Conversions
- Improved Ad Platform Optimization
- Cleaner GTM Containers
- Clearer, Simpler Reporting
- Improved Data Accuracy
- Reduced Wasted Ad Spend
- Better Attribution Clarity
- Long-Term Tracking Reliability
Social Proof
Real Campaigns, Real Results
What are some common issues with most analytics accounts?
Lack of goal set up! Many people simply install the default Google Analytics tracking and call it a day. You need to configure goals and probably custom dimensions/audiences to get real value from your analytics.
What will you need access to ?
Google Analytics 4, Google Tag Manager, Google Ad, CMS, Meta Business or Event Manager.
Can you fix every tracking issue?
I always try my best to resolve tracking issues. However, sometimes problems come from third-party tools, plugins, or platform limitations that I cannot directly modify. In those situations, I will identify the root cause and suggest the best possible alternative solution.
Why should I contact you before placing an order?
I recommend contacting me first so I can review your website and understand its structure. This allows me to determine the exact requirements and provide accurate information about the scope, time, and cost of the project.
Can you implement Facebook Conversion API (CAPI) or server-side tracking?
Yes, I can implement Facebook Conversion API (CAPI) and server-side tracking to improve tracking accuracy, reduce data loss, and ensure better conversion reporting for your campaigns.
Can you set up GA4 Server-Side Tracking?
Yes, I have successfully completed multiple projects involving GA4 server-side tracking. I can properly configure server-side Google Tag Manager, set up GA4 events, and ensure accurate data tracking for your website.
Ready for Data You Can Finally Trust Again?
Every day with unoptimized tracking is data quietly slipping through the cracks. Let’s fix that.